Flossie’s Gifts & Collectibles is an online store offering figurines to gift-givers and collectors.
We chose a modern typeface with friendly soft edges and corners yet has the same readability as classic Helvetica.
Red was chosen as it was the only feminine color that demanded the most attention. This choice also plays into the heart shape which replaces the apostrophe in the possessive ‘s.
“Gifts & Collectibles”, though downplayed so that the main name could do all the branding, is in gray to add contrast and visual interest.
You can see it in action at http://www.flossiesgifts.com.